The consumer groups developed by BlueSmoke are based upon experience and proprietary research into the opinions and preferences of home buyers. The consumer groups are built upon the PRIZM NE segmentation model from Claritas, and with their partnership with Claritas, they are able to leverage the full capabilities of Claritas for all types of market research partners and clients.
Claritas, a subsidiary of Nielsen, is one of the most sophisticated and widely regarded sources of accurate and up-to-date demographic, psychographic and lifestyle data and target marketing information about the population, consumer behavior, consumer spending and households in the United States. As a result, these easy-to-understand consumer groups can be leveraged to estimate demand, design product, plan marketing strategies, develop precise direct marketing lists, and monitor traffic and sales success.
For more information on these consumer groups, click on the titles or the graphics immediately below them.
Consumer Group 1: Entry-Level
Consumer Group 2: Feature and Location
Consumer Group 3: Simple Life
Consumer Group 4: Family Life
Consumer Group 5: Elite
Consumer Group 6: Active Adult Entry-Level
Consumer Group 7: Active Adult Feature & Location
Consumer Group 8: Active Adult Elite
Want to know how this data can benefit your market studies? Call or email us at MetroIntelligence and we'd be happy to explain!